MasterCraft Boat Company, the world’s best-selling towboat brand, today reinforced its commitment to protecting waterways and preserving access for generations to come. With waterway restrictions and local ordinances increasing nationwide, MasterCraft is taking an industry-leading stance to ensure that education, advocacy, and shared responsibility – not sweeping regulation – remain the solutions to these challenges.

“Boating isn’t just a passion – it’s an economic driver that supports thousands of jobs and generates billions of dollars for local economies,” said Brad Nelson, CEO of MasterCraft Boat Holdings. “We take these concerns seriously and are committed to being part of the solution by working with communities, educating boaters, and investing in innovation to ensure safe, responsible enjoyment of our waterways.”

As a proud supporter of the Water Sports Industry Association (WSIA) and its Wake Responsibly campaign, MasterCraft endorses three essential principles:

1. Maintain 200 feet of distance from shore, docks, and other boats and in at least 10 feet of water
2. Keep music at a respectful level
3. Minimize repetitive passes in the same area

“These guidelines aren’t just rules – they’re about courtesy, coexistence, and protecting the sport we all love,” said Krista Schipner, Vice President of Marketing for MasterCraft. “We expect our athletes, dealers, ambassadors, and customers to lead by example so that everyone – boaters, anglers, and shoreline residents alike – feels respected. Together, we can ensure these waterways remain accessible for generations.”

In support of the Wake Responsibly campaign, MasterCraft is implementing the following:

• Equipping dealer network with WSIA advocacy resources to educate local boaters
• Embedding Wake Responsibly principles across all communication channels
• Partnering with WSIA on state-level advocacy and supporting scientific research to counter misinformation with facts
• Developing consumer-facing education materials for social and in-store use
• Hosting on-water events to demonstrate responsible boating behaviors

MasterCraft is continuously investing in innovations and programs that give boaters the tools to operate responsibly and is actively listening to concerns to inform future solutions.

Waterway restrictions and access challenges are growing, often fueled by misconceptions about wake boats and their environmental impact.

Studies from leading wake experts validate that a wakesurfing boat passing a section of shoreline every nine minutes is less damaging than naturally occurring waves from a 10-mph wind with one mile of fetch. Further, boat wakes and waves from cruising boats, which are not the focus of legislation, dissipate more slowly and lack the initial drop in size associated with wakeboard and wakesurf wakes and waves.

Read Next: More Wake Fun Means More Wake Responsibility

“Our mission is simple: to build memories, not barriers,” added Schipner. “We are committed to preserving access while ensuring safety, sustainability, and shared responsibility on every lake and shoreline we touch.”

For more information about responsible boating practices, visit wakeresponsibly.com or a local MasterCraft dealer.

To learn more about MasterCraft products and its dealer network, visit mastercraft.com and follow along on Instagram, YouTube, X, and Facebook.

About MasterCraft

MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.

Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit mastercraft.com, crestpontoonboats.com, and balisepontoonboats.com.

The post MasterCraft Reaffirms Commitment to Protecting Waterways and Promoting Responsible Boating appeared first on Wakeboarding Mag.

MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc. and the best-selling towboat brand in the world, proudly announces Rinker’s Boat World as the newest authorized MasterCraft dealer who has been serving the Houston, Texas area since 1978—a booming hub for boating and watersports along the Gulf Coast. This strategic partnership will ensure that Houston-area customers have direct access to MasterCraft’s unmatched performance, cutting-edge technology, and nearly 60 years of premium boat-building excellence.

Rinker’s Boat World shares MasterCraft’s deep-rooted commitment to quality, performance, and delivering best-in-class customer experiences. As a full-service dealership on the water, Rinker’s Boat World will offer MasterCraft’s complete line of world-class towboats—backed by in-person on-water demos, comprehensive support, and trusted service—guaranteeing every customer the ultimate experience on the water.

“We’re thrilled to welcome Rinker’s Boat World to the MasterCraft family,” said Greg Miller, VP of Global Sales at MasterCraft Boat Company. “Their strong reputation, passion for watersports, and dedication to serving the Houston community make them an ideal partner. We look forward to creating more unforgettable boating moments for families in the Houston area.”

The leadership team at Rinker’s Boat World shares this excitement and looks forward to introducing local customers to MasterCraft’s iconic craftsmanship and performance legacy.

“We are honored and excited to partner with MasterCraft and bring their industry-leading boats to Houston,” said Chris Rinker, Owner of Rinker’s Boat World. “MasterCraft sets the bar for innovation and quality in the towboat world, and we’re excited to help more boaters discover what makes this brand so special—with hands-on demos, local expertise, and exceptional customer care.”

Read Next: MasterCraft Boat Company Sponsors 2025 American Century Golf Tournament

This latest partnership is part of MasterCraft’s continued efforts to grow its dealer network in high-demand regions, giving more customers access to top-tier towboats and superior service—wherever their on-water adventures begin.

For more information on Rinker’s Boat World and to schedule an on-water demo, visit rinkersboatworld.com. To learn more about MasterCraft, visit mastercraft.com and follow along on Instagram, YouTube, X and Facebook.

About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit mastercraft.com.

The post MasterCraft Expands Dealer Network With Rinker’s Boat World in Houston, Texas appeared first on Wakeboarding Mag.

MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc and the best-selling towboat brand, is proud to return as an official sponsor of the 2025 American Century Championship (ACC) in Lake Tahoe, beginning July 9. Building on its six years of sponsorship, MasterCraft will showcase its premium towboat lineup – including the recently redesigned flagship models, XStar 23 and XStar 25 while leading several high-impact activations including a $300,000 hole-in-one prize, a national sweepstakes with Travis Mathew, Ogio and Callaway, and the return of Surf to Save Lives in support of St. Jude Children’s Research Hospital.

“We’re proud to return to the American Century Championship and celebrate performance, purpose, and shared passions,” said Krista Schipner, Vice President of Marketing at MasterCraft. “It’s always an incredible week – connecting with fans and participants, supporting a great cause, and bringing our brand to life both on the course and on the water.”

From headturning prize moments to waves that make a difference, MasterCraft’s presence will leave an impression both on the course and on the water. The full lineup of MasterCraft’s on-site activations is outlined below: 

A Hole-in-One Like No Other: Win the 2024 MasterCraft X24

Set on Hole 12, the 135-yard par-3 challenge ups the ante with a spectacular prize: a fully loaded 2024 MasterCraft X24, valued at over $300,000.

This X24 is a wave-making machine, equipped with the Ilmor Supercharged 6.2L engine, underwater lights, cockpit heater, stern thruster, wireless phone chargers, and saltwater-ready tech. It also features hand-stitched CoolFeel upholstery, seamless smartphone integration, and best-in-class surf and wake performance.

“This boat isn’t just a prize—it’s a statement. One swing. One X24. One unforgettable win,” said Krista Schipner, Vice President of Marketing at MasterCraft.

For more information on the X24 model, visit here.

*Select features will differ from giveaway model

Travis Mathew x Callaway x MasterCraft Sweepstakes

From June 30 to July 20, fans can enter the Travis Mathew x Callaway x MasterCraft Sweepstakes for a chance to win the ultimate 2026 ACC experience:

• All-access tickets for three tournament days
• Full Travis Mathew apparel collection ($1,000 value)
• Callaway gift card
• Ogio travel luggage

Bonus entries awarded for following Travis Mathew, Callaway, and MasterCraft on Instagram.

Surf to Save Lives: Every Ride Counts

MasterCraft’s philanthropic initiative, Surf to Save Lives, returns in partnership with St. Jude Children’s Research Hospital. Throughout ACC, celebrities and athletes can log minutes riding behind MasterCraft boats—each tracked minute contributing to the brand’s $75,000 donation commitment.

Childhood cancer survivor and MasterCraft athlete Alexa Score will be on site to lead demos and support participants in raising awareness and funds for families fighting childhood cancer.

“The energy around this event is incredible—but what makes it truly special is our chance to use that momentum to give back,” said Krista Schipner, Vice President of Marketing at MasterCraft. “From hole-in-one dreams to on-water fundraising, this is what performance with purpose looks like.”

More on the Initiative: Surf to Save Lives

Premium Boats & Bold Partnerships on Display

Attendees can visit MasterCraft at Hole 17, where the all-new XStar 23 and XStar 25 will be on display alongside a Chevrolet Silverado, showcasing the shared performance DNA behind the MasterCraft x General Motors relationship.

Both XStar models feature the industry-first Z100 tower, MAAX Audio for immersive sound, and MasterCraft’s signature SurfStar system. The booth will also offer opportunities to learn more about the technology, craftsmanship, and engineering that powers the brand.

“Whether it’s pulling a world-class athlete or pulling up to Hole 17 in style—MasterCraft delivers performance and style with an abundance of attitude,” added Schipner.

More on the GM Partnership: MasterCraft x GM

On the Water, After the Course

Following ACC, MasterCraft will extend its presence with two on-water activations on the shores of Tahoe:

Monday, July 14 – MasterCraft will host a Rule the Water VIP Demo Day at Lakeside Marina, part of its 60-stop nationwide tour. Attendees can experience the latest MasterCraft lineup firsthand, including exclusive rides, product walk-throughs, and one-on-one time with the team.

Tuesday, July 15 – The brand will hold its signature Let Her Rip women’s clinic, designed to empower girls and women to feel confident behind the wheel and behind the boat. With coaching from Alexa Score, demos, and a supportive environment, it’s all about building skills—and confidence—on the water.

For inquiries and to reserve a spot for the Tahoe Let Her Rip or Rule the Water day, contact: Lucas at lucas@cal-custom.com.

Read Next: MasterCraft Let Her Rip Update

To get more details about MasterCraft and the exciting upcoming activations, visit mastercraft.com and follow along on Instagram, YouTube, X, and Facebook.

About MasterCraft

MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.

Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit investors.mastercraft.com, mastercraft.com, crestpontoonboats.com, and balisepontoonboats.com.

The post MasterCraft Boat Company Sponsors 2025 American Century Golf Tournament appeared first on Wakeboarding Mag.

MasterCraft continues making a big splash around the US via the boatbuilder’s Let Her Rip movement and Rule The Water tour. Two events were held earlier this month. One, in Denver, Colorado, hosted by MasterCraft Colorado, took place on Horsetooth Reservoir. The second took place at MasterCraft headquarters in Knoxville, TN.

Both events were great successes.

Let Her Rip is sponsored by Progressive Insurance.

In Denver, Colorado athletes Kayla Ruedebusch from Madison WI, and Morgen Burchell Floyd from Austin TX led the way for 50 participants. There were five boats on site, plus 13 staff

At the MasterCraft headquarters, in Knoxville, Tennessee, athletes Meagan Ethell and Alexa Score inspired 29 participants riding behind four boats, and assisted by eight staff.

Learn more about Let Her Rip and look for more updates as the 2025 tour continues. 

The next Let Her Rip stop is in Tahoe, California on July 15: sign up here.

The post MasterCraft Let Her Rip Update: June appeared first on Wakeboarding Mag.

With summer on the horizon and families gearing up to make unforgettable memories on the water, MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc. and the best-selling towboat brand, today announced the return of its popular philanthropic campaign, Surf to Save Lives. Entering its third year, the campaign unites the watersports community to raise funds for St. Jude Children’s Research Hospital and support its lifesaving mission against childhood cancer and other life-threatening diseases.

Over the past two years, MasterCraft has donated $150,000 towards St. Jude Children’s Research Hospital, reaching the campaign’s maximum annual donation of $75,000 each year. This year, the mission remains the same, with MasterCraft committed to supporting St. Jude’s lifesaving work of ensuring that families never receive a bill for treatment, travel, housing, or food so they can focus entirely on their child’s care.

From May 23 to September 30, boaters nationwide can take part in the Surf to Save Lives campaign by logging their on-water activities through the MasterCraft Connect app. Whether wakeboarding, waterskiing, tubing, or wakesurfing, participants can make every moment on the water count towards supporting St. Jude’s lifesaving mission, as MasterCraft will donate $1 for every minute logged behind a boat this season and has pledged a maximum of $75,000 towards St Jude’s efforts. Participation in the campaign is open to all boaters, not just MasterCraft owners, making it easy for anyone to join the cause by simply downloading the app and logging their time.

“We couldn’t be more excited to continue the Surf to Save Lives campaign with St. Jude,” said Krista Schipner, Vice President of Marketing at MasterCraft. “It has been incredibly rewarding to hear how this initiative has positively impacted St. Jude families, and we’re looking forward to another summer of creating meaningful memories on the water, all while supporting a cause that’s close to our hearts.”

At St. Jude, some children’s care can surpass more than $1 million per patient for a variety of reasons. More than 50 percent of St. Jude patients are under- or uninsured. However, even if a family has insurance, St. Jude will bill the insurance company, but no family ever receives a bill from St. Jude for care, and no family is asked to pay co-pays or deductibles.

As the inspiring face of MasterCraft’s Surf to Save Lives campaign, Alexa Score embodies its very spirit. A childhood cancer survivor who defied the odds, Score turned her diagnosis into a life and career fueled by strength, adventure, and purpose, becoming a professional wakeboarder, TV host, and advocate. During her toughest times, she found solace on the water, which is why she remains committed to championing the Surf to Save Lives campaign as its official spokesperson.

“Since the launch of this campaign, my excitement has only grown each year,” said Score. “It’s been an honor to support St. Jude’s mission in partnership with MasterCraft, and every summer, I look forward to seeing boaters across the country turn their time on the water into something truly meaningful.”

Beyond the Surf to Save Lives campaign, MasterCraft team members also have the opportunity to support St. Jude through a dedicated Employee Giving Program.

For more information about MasterCraft and the Surf to Save Lives campaign, please visit mastercraft.com/surf-to-save-lives. Make sure to follow MasterCraft and Alexa Score on Instagram.

Read Next: Learn About MasterCraft’s Let Her Rip Tour

About MasterCraft:

MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.:

Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest, and Balise. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com  and www.BalisePontoonBoats.com 

About St. Jude Children’s Research Hospital®

St. Jude Children’s Research Hospital is leading the way the world understands, treats, and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won’t stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing, or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love, and kindness. Support the St. Jude mission by donating to stjude.org, liking St. Jude on Facebook, following St. Jude on X, Instagram, LinkedIn, and TikTok, and subscribing to its YouTube channel.

The post MasterCraft Boat Company Launches Third-Annual ‘Surf to Save Lives’ Campaign in Support of St. Jude Children’s Research Hospital appeared first on Wakeboarding Mag.

Since its introduction in the late ’90s, the MasterCraft XStar has left an immeasurable mark on wakeboarding, propelling the sport and its riders to unbelievable levels. For 2025, ­MasterCraft completely redesigned the XStar from the bottom up, but it’s now offered as a 23-footer, which we tested, and as a 25-footer. Performance, luxury, technology, fun and functionality have all been enhanced in major ways, taking the XStar to new heights.

Take a look. This XStar not only looks different from any previous iterations, but from the rest of the MasterCraft lineup as well. Gone is the signature sheerline that dipped at the hip, just aft of the tower, and in its place is a look that is both sleeker and bolder. The tower too is all-new. Dubbed the Z100, it power-folds in a matter of seconds, and it’s designed to accentuate not only the exterior look of the XStar, but the interior as well, thanks to upholstered inlays. Speaking of that interior, throughout the boat, the stitching and SeaDek flooring feature a modern linear pattern that lends the XStar a vibe of its own. The seat cushions and upholstery are top-notch, providing ample comfort, while details such as built-in wireless chargers and sunglasses holders in the cubbies help elevate this boat. While previous iterations of the XStar were always known for on-water performance, this offering ­exudes luxury and refinement too.

For seating, the XStar has a new trick up its sleeve—or under its floor. Instead of the typical sliding rear bench, the XStar features what MasterCraft calls a “Murphy seat.” Lift the floor hatch, and a bench easily pulls up into the cockpit. Keep the backrests folded down, and they act as a tabletop for food and drinks. The best seats in the house though are at the transom, and they are easily accessible thanks to a new, cascading walk-through design. Two ­ultracomfy loungers sit on either side of the engine compartment and make for the perfect spot to sit back and relax.

 Our test boat came with 26 total speakers: 10 cockpit speakers, four tower speakers, six transom speakers and six subs. The whole system—called MAAX for MasterCraft Aft Audio Experience—is impressive and can be individually controlled in seven separate zones, but the transom setup is unique unto itself. Simply put, audio for hanging out at the back of a boat doesn’t get better.

The other best seat in the house is definitely the captain’s. It offers plush cushioning and powered fore/aft and vertical movements for a customized combination of visibility and comfort. From here, you command new tech in the form of the dual displays—a 15-inch panoramic center display paired with a 12-inch touchscreen to the right. The screens feature an all-new interface that is equal parts sleek and simple. Quick menu navigation and adjustments happen with just a finger tap or two. MasterCraft went further, adding the MyDrive rotary encoder, located right next to the throttle. This allows quick adjustments on the fly to the most used systems such as surf wave or speed control, all without needing to touch a screen. Got a system or setting you’re regularly accessing? Add it to the “favorites” button for the ultimate shortcut. Captains will also appreciate the ability to customize the center display and choose between the multitude of built-in cameras on the XStar: bow, tower, port stern and starboard stern. 

When it comes to wakesurfing, the J shape that MasterCraft has long touted is more evident than ever behind the new XStar, meaning riders can get farther back and still have plenty of push. Much of this is also due to the XStar’s overall displacement, which comes in at 7,600 pounds of dry weight plus 3,850 pounds of ballast. If you’re wondering—and of course you are—that’s an identical total displacement to Nautique’s G23 Paragon. Thanks to SurfStar, the wave is easily adjusted to suit a variety of skill levels and preferences, and the display makes those adjustments even easier to navigate and understand. For wakeboarding, the wakes go from all-pro, when the ­ballast is full, to friendly and ­accommodating, which is great for beginners. Notably, the XStar delivers clean, consistent wakes, even at slower speeds (less than 20 mph), with little to no ballast, ensuring beginners a fun, approachable platform for learning to catch air.

If you’re shopping the all-new XStar against others in the market, the most likely comparison is Nautique’s G23 Paragon (seen advertised for $474,324 with a 630 hp PCM ZZ8 ­engine), which is also renowned for its luxury and wake/wave performance. Just a few inches shorter, it’s also rated for 16 passengers but carries 20 fewer gallons of fuel.

The most surprising aspect of the XStar might actually be the driving performance. As wakesports boats have grown and dwarfed their water-ski predecessors over the years, handling characteristics haven’t kept up. Thanks to its 6.2-liter supercharged Ilmor motor, the XStar delivers serious giddyap, and handling to boot. Throw it into a hard turn at speed, and it tracks and pivots in ways that are reminiscent of those older ski boats. More than anything though, the ample power ensures that the XStar gets on plane quickly, no matter the load or activity of the day.

The XStar was originally given its moniker as an ode to all things extreme, and wakeboarding was the new, cool “extreme” sport at the time. Now the “X” might have to stand for “extra.” If you’re in the market for the ultimate in luxury, styling, performance and fun, put the XStar high on your list.

How We Tested

• Engine: Ilmor Supercharged 6.2L 630 hp
• Drive/Prop: V-drive/Acme 18″
• Gear Ratio: 2:1 Fuel Load: 43 gal. Crew Weight: 700 lb.

High Points

• Stern thruster integrated into the throttle makes maneuvering the XStar in tight quarters a breeze.
• Windshield walk-through utilizes friction hinges—no more worrying about slamming it!
• The wake and wave have to be experienced to be believed, and riders of all levels will love them.

Low Point

• A Bimini top was not available at the time of testing. Without one, board storage is minimal compared with other boats.

Pricing and Specs

Speed, Efficiency, Operation

The post Wakeboat Test: 2025 MasterCraft XStar 23 appeared first on Wakeboarding Mag.

MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc. and the best-selling towboat brand, today announces a new dealership partnership with Performance Marine Watersports, a trusted name in Osage Beach, MO, for over 30 years. This strategic expansion further positions MasterCraft as a leader in the towboat category and throughout the Lake of the Ozarks region, combining its award-winning innovation and craftsmanship with Performance Marine Watersports’ proven expertise and dedication to exceptional customer service. Through this partnership, MasterCraft’s reinforces its commitment to delivering best-in-class experiences for current and future MasterCraft owners.

As the first dedicated watersports dealership at Lake of the Ozarks, Performance Marine Watersports has long been a go-to destination for wake boat enthusiasts in the region. With the addition of MasterCraft to its lineup, the dealership now offers an even broader range of high-performance options – featuring MasterCraft models designed for both size-restricted lakes and yacht-certified vessels built to handle the rougher waters of Lake of the Ozarks.

“We know the boating community in the Ozarks is incredibly strong, and we couldn’t be more excited to introduce MasterCraft to both new and loyal customers through our partnership with Performance Marine Watersports,” said Greg Miller, VP of Global Sales at MasterCraft. “At MasterCraft, delivering an exceptional ownership experience is a top priority. With Performance Marine Watersports being a family-owned and operated dealership, we’re confident their personalized, high-quality service will align perfectly with the standards our customers expect and deserve.”

Located directly across from the lake, Performance Marine Watersports delivers white-glove service with every boat purchase and offers convenient on-water demos.

“It’s been a long-time goal of ours to partner with a legacy brand like MasterCraft, and we’re thrilled to now offer our community the opportunity to experience their exceptional lineup firsthand,” said Grant Norton, Performance Marine Watersports Sales Manager. “We’re excited to grow the MasterCraft family here at Lake of the Ozarks and look forward to hosting more events and owner reunions in the seasons ahead.”

For more information about MasterCraft and Performance Marine Watersports, please visit mastercraft.com and performanceloz.com. Make sure to follow both MasterCraft and Performance Marine Watersports on Instagram. 

About MasterCraft

MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.

Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, MasterCraft.com, CrestPontoonBoats.com, and BalisePontoonBoats.com.

The post MasterCraft Boat Company Enhances Dealer Network With Performance Marine Watersports at Lake of the Ozarks appeared first on Wakeboarding Mag.

MasterCraft, one of the most iconic names in watersports, introduces the brand-new XStar 23—a masterpiece of engineering designed for wakeboarding and wakesurfing enthusiasts. Whether you’re a beginner or a pro, the SurfStar system creates powerful, customizable waves and adjustable wakes, ensuring a world-class experience at any skill level.

Unmatched Design & Comfort

This next-generation XStar delivers a bold, aggressive look with signature accents that set it apart from every other MasterCraft boat.

Luxurious, adjustable seating is designed for ultimate comfort on the water.

Immersive sound system featuring 26 powerful speakers across 7 customizable zones for the perfect audio experience.

MasterCraft isn’t just redefining performance—it’s revolutionizing luxury.

Performance Meets Power

The XStar 23 commands the waves with cutting-edge wake technology.

SurfStar System: Dial in the perfect wake with adjustable amplitude and speed settings.

Effortless Handling: Advanced steering technology for precision control and a smoother ride.

Signature Styling: A modern design built for power, prestige, and pure adrenaline.

Every Detail, Designed for Unforgettable Moments

MasterCraft’s flagship boat isn’t just about riding the waves—it’s about living the experience.

Elite craftsmanship and cutting-edge engineering for peak performance.
Premium materials and dynamic aesthetics make every outing unforgettable.
Perfectly tuned for wakesurfing, wakeboarding, and all things watersports.

Ride the Future of Watersports

The 2025 MasterCraft XStar 23 is more than a boat—it’s a statement.

Are you ready to take control of the water?

Reserve your test ride today!

Unleash the Power – Find Your MasterCraft Dealer Now

The post The 2025 MasterCraft XStar – Legendary Luxury Reimagined appeared first on Wakeboarding Mag.

MasterCraft is back with its third annual Rule The Water demo tour, headlined by its recently redesigned iconic flagship model, the XStar 23 and 25. In partnership with Chevy Silverado, the 57-stop nationwide tour brings next-level wake performance, unmatched luxury and comfort, along with premium technology to boaters who demand the best. 

Fresh off winning the NMMA Innovation Award at MIBS, the XStar gives boaters at each tour stop the chance to take part in an immersive demo and experience firsthand what sets MasterCraft apart. As home to the industry’s most expansive lineup, MasterCraft will also showcase its full range including the XStar, NXT, XT, and X family – offering attendees the opportunity to explore every model. 

MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc., in partnership with Chevrolet Silverado, the Rule the Water Demo Tour will embark on a 57-stop journey across key markets, bringing the latest MasterCraft models directly to boating enthusiasts and families. As the brand with the largest lineup of boats in the industry, MasterCraft offers something for everyone, from the revolutionary new XStar models to the NXT, XT, and X-family lineups. Attendees will have the chance to test- drive the XStar lineup and explore MasterCraft’s full range of industry-leading boats, ensuring there is a perfect fit for every lifestyle. Each stop on the tour will be hosted in collaboration with local MasterCraft dealerships, providing attendees with expert insights, hands-on demonstrations, and the chance to connect with fellow boating enthusiasts.

The First 20 Stops for Rule the Water Tour

Check the dates and sign-up for your demo.

You can follow along with the MasterCraft Rule The Water tour 2025 on follow along on Instagram, YouTube, X, and Facebook.

The post MasterCraft Rule the Water Tour 2025 Takes Off appeared first on Wakeboarding Mag.

Now in its fifth successful year, the MasterCraft Let Her Rip Tour powered by Progressive takes off for 2025. Let Her Rip is about empowering and inspiring women to build confidence and feel their best on the water, and also in all aspects of their lives.  It’s  goal is to get as many women out on the water throughout the summer, with pro athletes from Team MasterCraft.

Part of the Let Her Rip DNA is supporting others who proudly and courageously chase their goals and give 100-percent. MasterCraft encourages your to share how you Let Her Rip on Instagram by using the hashtag #letherrip so we can join you in celebrating your passions.

This year’s program will feature seven stops across the country. The seven-stop tour kicks off in Hot Springs, AR, and runs from May through July. The full 2025 schedule is as follows:

• May 4 – Hot Springs, AR
• June 1 – Denver, CO
• June 5 – Knoxville, TN
• July 15 – Lake Tahoe, CA
• July 24 – Minneapolis, MN
• July 25 – Charlotte, NC
• July 28 – Austin, TX

The 2025 ‘Let Her Rip’ campaign continues MasterCraft’s commitment to breaking down barriers and fostering inclusivity in watersports.

“Five years later, I’m just as excited to work alongside fellow female athletes to inspire young girls and women to step outside their comfort zones, try something new, and experience the pure joy of getting up on a wakeboard,” said Meagan Ethell, world champion MasterCraft. “I love the opportunity to meet girls from all over the country and connect over our shared passion for being on the water. It’s incredible to see how this sport brings people together, builds confidence, and creates unforgettable memories out on the lake.”

To learn more about MasterCraft, sign up for a Let Her Rip clinic, or to shop Let Her Rip apparel, visit mastercraft.com/let-her-rip-movement/ and follow along on Instagram, YouTube, X, and Facebook.

About MasterCraft

MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.

Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest, and Balise. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, MasterCraft.com, CrestPontoonBoats.com, and BalisePontoonBoats.com.

The post Let Her Rip Tour Set for 2025 appeared first on Wakeboarding Mag.